The pet market in numbers
The pet market is growing rapidly, and pet owners are increasingly seeking personalized nutritional recommendations instead of generic online advice. VetApp leverages pet health data and veterinary expertise to recommend products best suited to their needs. This allows pet food manufacturers to be present at the very heart of dietary decisions – in an app that supports daily pet care.
$336 billion
global pet market
annually
40%
share of food
and supplements
0
medical platform
personalization
Dedicated products for food producers
The VetApp Recommender isn't traditional advertising. It's a tool that supports choosing the right diet, presenting products in the context of a specific pet's health and needs. This allows the manufacturer's communication to become more valuable to the user and based on the pet's actual needs.
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Nutrition Recommender
AI matches products to a specific pet. Integrate with the in-store configurator, app, or QR code on the packaging.
Nutritional recommendations
Optimization of the composition
Taking into account medical conditions and medications
BUSINESS IMPACT
Higher basket value
Lower returns and complaints rate
Greater brand loyalty
analytical module
Medical panel
Anonymous health data from the VetApp ecosystem transformed into insights on trends, diseases, nutritional gaps, and ingredient effectiveness.
Health trends
Identifying nutritional gaps
Validation of product effectiveness
BUSINESS IMPACT
Analytical data
R&D based on real data
Scientific credibility of the product
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